This privacy policy describes how your personal information is collected, used and shared when you visit or shop at the KLIMCHI website (the "Site").

PERSONAL DATA WE COLLECT

When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and certain cookies that are installed on your device. In addition, when you browse the Site, we collect information about the individual websites or products you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically collected information as "Device Information".

We collect device information using the following technologies:

- "Cookies" are data files that are placed on your device or computer and often contain an anonymous unique identifier. More information about cookies and how to disable them can be found at http://www.allaboutcookies.org.

- "Log Files" track actions taken on the Site and collect data including your IP address, browser type, Internet Service Provider, referring/referred pages and timestamps.

- "Web beacons", "tags" and "pixels" are electronic files used to record information about how you browse the Site.

The personal data we collect includes the following:

- Personal data, including payment-related data, that you provide to us when registering or making a purchase through the Site (we refer to this data as "Order Data");

- Content you create when interacting with our customer service team, including information we need to contact you and verify your identity;

- Content we generate through machine learning algorithms as it relates to personalizing your experience through more specific selection of items you are interested in, as well as to support general service optimization, including bidding/margining automation.

- Other content you generate through browsing the Site, including intended purchases, your marketing preferences, completing surveys, wish lists and participating in promotional activities; and

- Device identifiers, such as IP addresses, cookie IDs, IDFAs and other device identifiers, as well as geolocation information, Internet of Things technologies and connection information, such as statistics of pages viewed, traffic to and from websites, referring URLs, data about advertisements, your browsing history, encrypted email addresses and information about your weblog.

If you provide us with personal information about someone else, you must do so only with their express and prior consent.

We may allow you to share information with social media sites or use social media sites to create your account or link your account to the applicable social media site. These social media sites may provide us with automatic access to certain personal information they hold about you (such as the content you view, the content you like, and information about the advertisements you have been shown or may have clicked on). If we receive this information, we will use it to further customize your KLIMCHI experience.

When we refer to "personal information" in this privacy policy, we mean both device information and order information.

HOW DO WE USE YOUR PERSONAL DATA?

We use the personal information we collect to: provide and improve our services, provide a personalized experience on our site, contact you about your account, provide customer service, provide personalized advertising and marketing, and detect, prevent, mitigate, and investigate fraudulent or illegal activity.

We process personal data for purchase, payment, customer support and fulfillment purposes in order to fulfill our contract with you; when your contact details and transaction information are processed.

We process Personal Data related to your interaction (transactions, site visits, application usage) with KLIMCHI in order to personalize your experience with KLIMCHI. This processing constitutes profiling under the GDPR and we process your Personal Data in this way because it is in our legitimate interest to offer you a personalized experience on our site and to provide you with personalized advertising and marketing.

We keep your personal data as long as it is necessary and relevant for our activity. In addition, we may retain personal information from closed accounts to comply with legal requirements, prevent fraud, and resolve disputes. If a legal requirement imposes an obligation to retain personal data for a certain minimum period, we will retain the data for at least this period. When we determine the maximum retention period for any personal data we retain, we do so having regard to our legitimate data retention interests, our obligation under the GDPR to minimize the data we retain, and what we retain as personal data must be reasonable; the nature and sensitivity of personal information and the potential risk of harm from the unauthorized use or disclosure of your personal information.

We use and store your personal data to provide, improve and personalize our services:

- to offer you site content that includes items and services you may like and to track your shopping cart

- Customizing, measuring and improving our services

- Hold views between web and mobile, deep linking and device linking.

- To provide other services requested by you as described in the collection of information.

Where we have the right to do so, we will use and retain your personal information to personalize communications to contact you, either by email, telephone, social media, text messages or post, to inform you of account activity, fulfillment of deliveries and marketing activities.

We keep your personal data as long as it is necessary and relevant for our activity. In addition, we may retain personal information from canceled accounts to comply with legal requirements, prevent fraud, and resolve disputes. Once it is no longer necessary for us to retain your personal data, we will dispose of it securely in accordance with our data retention and deletion policy.

SHARING OF YOUR PERSONAL INFORMATION

We share your personal information with third parties who help us use your personal information as described above. For example, we use Shopify to operate our online store - you can read more about how Shopify uses your Personal Data here: https://www.shopify.com/legal/privacy. We also use Google Analytics to help us understand how our customers use our site -- you can read more about how Google uses your Personal Data here: https://www.google.com/intl/en /policies/privacy/. You can also opt out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.

Last but not least, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other legal request for information we receive, or to otherwise protect our rights.

BEHAVIORAL ADVERTISING

As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications that we believe may be of interest to you. For more information on how targeted advertising works, visit the Network Advertising Initiative's ("NAI") educational site at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.

You can opt out of targeted advertising using the links below:

- Facebook: https://www.facebook.com/settings/?tab=ads

- Google: https://www.google.com/settings/ads/anonymous

- Bing: https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads

In addition, you may opt out of some of these services at the Digital Advertising Alliance portal: http://optout.aboutads.info/.

YOU MUST NOT WATCH

Please note that if your browser displays a Do Not Track signal, we are not changing the data collection and usage practices on our site.

YOUR RIGHTS

If you are a resident of the European Union, you have the right to access the personal data we hold about you and the right to request the correction, update or deletion of your personal data. If you wish to exercise this right, please contact us using the contact details below.

In addition, if you are a European resident, we understand that we process your data in order to fulfill contracts we may have with you (for example, if you place an order through the Site) or otherwise to pursue our legitimate business interests as set out above. Please also note that your data will be transferred outside of Europe, including Canada and the United States.

RETENTION OF ORDER DATA

If you place an order through the Site, we will retain your order information for our records unless you ask us to delete it.

CHANGES

We may update this privacy policy from time to time to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons.

CONTACT US

For more information about our privacy practices, if you have questions or if you would like to file a complaint, please contact us by email at customercare@klimchi.com or by post using the details below:

Klimchi s.r.o., Miroslava Hajna 740/2, 199 00 Prague, Czech Republic